Brand

Brand & visual identity

Leonardo is a brand identity studio in Stockholm. We shape brands from the strategy up, through positioning, logo, visual identity and packaging, into something people understand and remember.

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White interlaced AR monogram from the Avour project on dark blue

Pandaz typeface specimen showing the Exposure alphabet and numerals on light blue

Selected work

Packages

Our brand identity packages

Three ways to start. Every project gets its own quote based on the scope.

01.

Logo

A logo with its own character, from the first concepts to the finished mark, with colours and typography as the foundation for what comes next.
02.

Identity

Brand strategy and positioning first. Then the logo, visual identity and a design system that holds the brand together from print to screen.
03.

Complete

Everything in Identity, plus packaging design, art direction, campaign concepts and motion, for brands that are heading out into the market.

Comparison

What’s included

Swipe the table to see every package.

What is included in the Logo, Identity and Complete packages
Deliverable	01. Logo	02. Identity	03. Complete
Logo & Brand Identity	Included	Included	Included
Concept Development	Included	Included	Included
Brand Strategy	Not included	Included	Included
Positioning	Not included	Included	Included
Design Systems	Not included	Included	Included
Art Direction	Not included	Not included	Included
Packaging	Not included	Not included	Included
Concept & Campaign	Not included	Not included	Included
Motion & Content	Not included	Not included	Included
Price	On request	On request	On request

Approach

How we work with brands

01. The whole picture

Strategy and design, considered together

The strongest outcomes happen when strategy, design and technology are considered together from the beginning. We start with the business, the audience and the opportunity, and turn those insights into a clear position that informs every decision after it.

From there we shape the visual language that gives the brand consistency, character and clarity. For Panda, that meant a carefully constructed wordmark and a colour palette of green, white and black.

02. The real world

Built to work in the real world

A brand is only as strong as the places people meet it: a box on a shelf, a poster on a wall, a screen in someone’s hand. We design identities as systems, so they stay recognisable wherever they appear.

Pandaz carries one identity across its website, video, packaging and app. Avour, a self-initiated fragrance project, carries one identity from the monogram to the packaging, the photography and a web shop concept.

FAQ

Frequently asked questions

What is included in a brand identity project?

It depends on what your brand needs. A project can cover brand strategy and positioning, concept development, the logo and visual identity, art direction, a design system and packaging. Exactly what is included is set out in the quote.

How does a branding project work?

We work in four steps: strategy, direction, design and development. First we get to know the business, the audience and the opportunity, and turn that into a clear position. Then we shape a visual language, explore and refine each idea into its strongest form and, where the brand needs it, build it into websites and digital products.

How do we get started?

Fill in the form on this page, email eric@leonardoscandinavia.com or book a call. Tell us about your business and what you want the brand to do, and we will go through your needs together and prepare a quote.

How long does a new brand identity take?

It depends on the scope. We agree on a timeline together as part of the quote.

How much does a brand identity cost?

The price depends on the scope, for example whether you need strategy and positioning, how much the identity has to cover and whether packaging is part of it. Request a quote to get a price for your project.

Do you help after the brand has launched?

Yes. Launch and iteration are part of what we do, and we are happy to keep working on the brand as it moves into new places, such as a website, a campaign, social content or new packaging.

Do you work with companies outside Stockholm?

We are based in Stockholm. If you are somewhere else, get in touch and we can talk about what working together could look like.

Case

See previous work

Brand identity · 2024 Panda
Boxer Brief. Panda is an underwear brand making boxer briefs and socks. We created the brand identity and the packaging, from the construction of the wordmark and the colour palette to the boxes. See project

Contact

Tell us about your project

Fill in the form or email eric@leonardoscandinavia.com. Prefer to talk? Book a call.

Stacked green Panda boxer brief boxes with white logos

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